Maleny Law
Maleny Law is a newly established, local business with Margaret Rimmer as the principle. The firm aims to break down the barrier between professionalism and client relationships, combining the two to produce a prestigious (yet friendly) law service. Maleny Law focuses on the straightforward communication with clients, keeping an approachable, family-orientated touch. Being a freshly established business meant that, at Fig Creative, we were given the freedom of being able to add complete continuity of the branding throughout the entire project.
Identity
After the appropriate research and analysis of the firm was undertaken, a lightly coloured, inviting feel has been incorporated. This is in tune with the approachable, personal impression that the firm wishes to portray.
Print and Promotional Design
A full, personalised stationary suite was developed. The suite includes Business Cards, Letterheads, With Compliments and a range of branded street, parking and building signage.
Website Development
Ease of navigation was a big element to be considered in the design process of website. Considering the complexities of law, it was a strong desire of the principles that the viewer’s encounter with Maleny Law remains simple and stress-free. For it to be completely user-friendly and content-rich was a necessity and we believe that this has been achieved to an optimum level. A consistent use of branding has been employed in order to achieve the portrayal of a strong and professional firm.
One of the key features of the design is the ‘contact us’ section that is of the utmost simplicity, further enforcing the desired connotations of communication-at-ease, relationships and approachability.
Another essential aspect of the design was a newsletter feature that would be used to keep clients up-to-date with legal matters relevant to them. Maleny Law’s clientele includes a wide range of demographics- both young and old. This means that the website itself must be able to capture and maintain the attention of a broad audience.
The warm, humanist imagery featured on the site assists in indicating the positive outcomes in regards to the client’s issues. This is achieved with taste and moderation, to ensure that the business is not portrayed as an unrealistic fairytale but rather communicating a focus on hopeful outcomes.
View site: www.malenylaw.com.au