Fig Creative

Campaign features

Deliver timely email newsletters and Autoresponders:

Create and send your branded newsletters  and run your campaigns with powerful, easy-to-use email marketing tools.

Whether you’re looking to get your first email campaign off the ground, or you’re a seasoned veteran who wants to dig into advanced tools like detailed email web analytics, activity based segmentation, geo-targeting and broadcast split-testing, we’ve got just what you need to make email marketing work for you.

Personalise your emails

It is a known fact the chance of your email being opened and read will increase dramatically if you personalise them.  Use our custom fields to personalise name and other information so your contacts are getting what they are wanting.

Schedule Send

Starting a promtion on the 1st of the month?  No problems,  get it ready,  schedule the time and date and rest in the comfort that you will be notified by email that your campaign was sent on time  – even if your not in the office!

Autoresponders

Have your visitors receive a product brochure or the latest newsletter automatically when they subscribe.  Or send them a series of industry updates at regular intervals after they have joined your list. Use autoresponders to educate and build a relationship in a structured manner without you having to manually  think about it.
New subscribers are usually looking for information. They’re eager to hear from you, so offer them the opportunity to download a  free ebooks (a value add pdf) or  be included in an automated training series.
Welcome new subscribers, then drive them back to your website with follow up messages that hyperlink to releavant webpages on your site.   Send as many as you want!  Build subscriber trust and confidence.
Deliver emails during the days and time periods when prospects are most likely to read, click links and order products.

Grow Your List

Our  form creator allows  you collect email addresses and other details from your website or blog vistors. You can even ask them what they are interested in so you can send them just what they want. Targetted emails are part of a quality strategy

Design Features

Design Templates

Business benefits from reinforcing their branding at every opportunity so we personally brand a template that you can then copy and edit to change the layout for different uses.

WYSIWYG Editing

Your  software utilises the TinyMCE   editor.  It has the ability to convert  fields or other HTML elements to editor instances. TinyMCE is very common and  easy to integrate.  You may already be familiar with it or using it for your  Content Management Systems.

Advanced Features

Surveys and response forms

Create a  survey based on any custom forms you have created then link to it in your email or autoresponder and blast it out to your list.  Results are available to be reviewed  and can be exported  for analysis to a spreadsheet.

Google Calendar Integration

Easily add follow up reminders to your Google Calendar simply by clicking the “Add to Google Calendar” icon next to any date field when editing a contact’s details.

Google Analytics Integration

If you’re already using Google Analytics to track your web site visitors and search campaigns, you know how powerful the information you see can be. Now you can activate Google Analytics for VerticalResponse email campaigns, right from within your account profile, so you can gain insight into where people are going on your site after clicking links in your email message.

Event Logging

Every time you send an email or a contact opens or clicks on a link their details are logged automatically.   You can also manually log phone calls, visits, notes, anyything that is important to keep track of, all in one easy to find place.

Split Testing

Let the system work out which campaign approach is the winner. Base results on open rates or click through rates.  Serve up a small proportion of your campaign across variables and then set the balance to go to the better performer.  Take that “opinion” factor out of the equation!

Statistics & Reporting

See at a glance How many, who and when your emails where opened and links clicked on.  Also keep an eye on bouces, unsubscribes and  “forward to a friend” results .  Results are displayed in easy to understand graphs as well as data that can be exported.

Compliance and Deliverability

One Click Unsubscribe

Keep it simple,  automatic and mandatory for client respect and for your deliverability.

The “Insert Unsubscribe Link” button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Automated Bounce Handling

The System provides easy Bounce management alerting you to individual email that were unable to be delivered.
Bounces are fl agged as Permanent or Temporary based on reasons for non delivery. You can easily update the
correct email address and resend to temporary and full mail boxes.

Contact details in Footer

We ensure your branded templaet includes your  contact details in the footer of every email you send. This is one of the important deliverability issues to by pass spam filters. Ligitimate companies sending ligimate emails will always want the receiver to know who the email has come from.  This helps subscribers remember who you are and why they joined your list.

“Do Not Mail” List

The built-in email suppression tool allows you to keep lists a list of contacts who shouldn’t (and won’t) be sent your emails under any circumstance.

Double Opt-In Confirmation

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Download a summary list of all features  FigCRM features