With over one billion unique viewers a month, YouTube, the world’s second largest search engine, is an ideal tool for businesses wanting to build their branding and authority, and wanting to enhance relationships with current customers while reaching out to new ones.
What YouTube Can Do
YouTube can complement a business’ marketing strategies in various ways, including:
Product and Service Demonstrations
This is especially helpful for businesses who make a lot of online sales, and don’t have a shop or showroom for performing demonstrations. If you sell kitchen goods, toys, tools and other goods that perform a function, a YouTube video highlights the benefits of this product more so than an image and text.
Though, demonstration videos are not just limited to products. If you offer a service you can always showcase that. Think: a dining experience; a venue or vehicle for hire; a hair cut, even.
Not only can you build a strong following with customers, but, through YouTube, you can also develop meaningful relationships with others in your industry. Teaming up with these new contacts is great for exposure, since you can promote each others business to your following.
Demonstrating Passion and Expertise
Through video tutorials, FAQ sessions and other helpful video content, YouTube has been found to help develop business’ and individual’s reputations for passion and expertise on a particular topic.
Synergise Your Branding
In integrating your business’ branding into your YouTube page and content, you benefit by reinforcing your business’ brand to an even broader audience. Also, through showing behind the scenes and event footage, you’re able to show the personality of your business – which can be a very powerful way of developing a strong brand.
Enhancing Customer Relationships
Solving customer problems through YouTube is very effective. You can create workshops, how-tos and troubleshooting videos to assist your current customer base, which can save you time on addressing commonly asked questions (not to mention giving your customer highly practical, hands-on help).
You can also reach out to potential customers through solving their problems. For example, if you’re a personal trainer, you can create a video answering the commonly asked question: “how to do a perfect pushup”. And, if you’re a restaurant, you can create a video about matching wines with mains and desserts.
Boost Your SEO
YouTube is fantastic for SEO. If your YouTube video has proper meta tags and has addressed other important SEO considerations, it can rank very well on search engines. And, here’s a bonus: in the search engine, your YouTube video listing will appear with an image thumbnail beside it, which, like Google Authorship, is very eye-catching and attracts clicks.
Where We Fit In
Using YouTube as a marketing strategy can be overwhelming for many, so we’re here to help you through the process so that you get outstanding results with minimal hassle.
We do this by:
- Defining your YouTube marketing objectives, and helping you choose video topics that complement these;
- Developing, monitoring and enhancing your YouTube SEO strategy;
- Account creation and integration with your other online communications;
- Writing video scripts so that they’re engaging and contain a compelling call-to-action;
- Assisting with video production: filming, editing, exporting, optimisation and other vital factors;
- Integrating your business’ branding into your YouTube communications;
- Making sure that YouTube is pushing people toward your website;
- Embedding your YouTube videos into your website; and
- Measuring your YouTube marketing success!
If you’d like to learn more about using YouTube for business, don’t hesitate to contact us today.